Online Hotel Marketing News and Know-How

Today's Featured Article:

Storytelling that drives direct hotel bookings

May 25, 2012 | Hotel Marketing

Room Keys latest PR efforts give hotel marketers great insight on ways to craft your story for direct hotel bookings when addressing the traveling consumer. It's all about "the comfort of booking your stay on a hotel-owned website," and "make special requests for things such as early check-in or connecting rooms." more...

Yahoo! TimeTraveler: a travel app based on Flickr images

May 25, 2012 | Online Travel

Question: what would you do with six hours in Amsterdam? Dubai? Barcelona? That is precisely what Yahoo TimeTraveler was created to answer. Part of the technology behind TimeTraveler is Flickr. The app also helps you find restaurants and hotels. more...

TripAdvisor’s City Guide launches 30 new destinations

May 25, 2012 | Online Travel

In addition to the new destinations, the app now includes three new features on its Android version, giving travelers the ability to view local transit stations, create personalized maps, and see itinerary suggestions from travel experts. more...

Optimizing your hotel’s distribution strategy by channel

May 25, 2012 | Hotel Marketing

Hotels have spend much time optimizing their overall revenue stream. A new way of thinking is optimizing sub-sets by channel with the attention on channel mix patterns and testing which ones yield the best results under different market conditions. more...

Focus in lodging recovery has turned to pricing

May 25, 2012 | Hotel Marketing

According to Experience Radar 2012: Consumer insights for the US hospitality industry released today by PwC US, travelers are back on the road and the hotels and brands that deliver the experiences that customers not only want, but also are willing to pay for, can benefit from the continued lodging recovery. more...

How to use discounts in online marketing

May 25, 2012 | Online Marketing

From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their marketing. So how can you use this tactic to increase your website’s traffic and what are the pitfalls? more...