http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-02-08T08:04:59+01:00 http://www.hotelmarketing.com/index.php/article/travel_bookings_in_the_palm_of_your_hand/ The mobile revolution is putting travel in the palm of your hand - quite literally. However, the most crucial part of the travel shopping process - bookings - are lagging behind, according to a new PhoCusWright report. Online Travel, Americas 2010-02-08T08:04:59+01:00 http://www.hotelmarketing.com/index.php/article/uks_appetite_for_travel_not_been_dimmed_by_recession/ British travellers have had to cope with currency devaluation on top of the recession, and both have driven significant changes in travel patterns.This article investigates these emerging trends with relation to travel to Europe in 2010. Online Travel, Europe 2010-02-08T08:04:03+01:00 http://www.hotelmarketing.com/index.php/article/google_uk_sees_travel_searches_surge_21/ Google has seen stronger growth in travel searches in January 2010 compared to January 2009, the search engine reporting a 21% increase in queries and a 7% increase in clicks. Online Travel, Europe 2010-02-08T08:03:01+01:00 http://www.hotelmarketing.com/index.php/article/hotels_offer_perks_in_exchange_for_less_housekeeping/ First, hotels asked guests to opt out of daily towel replacement for environmental reasons. Then it was bed linens. Now it's the entire room, writes The Wall Street Journal. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-02-08T08:02:04+01:00 http://www.hotelmarketing.com/index.php/article/marketing_in_a_down_economy/ According to panelists who gathered to discuss brand strategy at a recent Wharton Marketing Conference titled, "Connecting with the Evolving Consumer," marketers need to be especially innovative when it comes to making sense of the shifting economy - and profiting from it. Internet Marketing, E-Commerce 2010-02-08T08:01:06+01:00 http://www.hotelmarketing.com/index.php/article/in_asia_marketing_101_doesnt_work/ As scores of companies have found out, Marketing 101 may not travel so well when taken to Asia. What are the caveats that marketers need to keep in mind when doing business in Asia? Harvard Business Review has some suggestions. Internet Marketing, Advertising 2010-02-08T08:00:06+01:00 http://www.hotelmarketing.com/index.php/article/setting_prices_on_priceline_a_mathematical_approach/ How can a hotel best use an opaque online travel agent, such as Priceline.com, to best advantage? According to Cornell research, using mathematical models it is possible to improve both sales volume and rate. Hospitality Industry, Hotel Marketing 2010-02-05T08:05:57+01:00 http://www.hotelmarketing.com/index.php/article/tripology_is_closing_down/ Tripology stopped accepting travel agent payment for lead credits, terminated the Tripology staff and actively started looking for a new investor and/or strategic partner, the company said. Online Travel, Americas 2010-02-05T08:04:03+01:00 http://www.hotelmarketing.com/index.php/article/advanced_social_networking_for_travelers/ Got a travel problem? Just tweet about it, and the airline, car rental company or hotel will fix it. At least that’s the conventional wisdom. Even online, some travelers are more equal than others. Question is, how to become a somebody? Online Travel, Americas 2010-02-05T08:03:38+01:00 http://www.hotelmarketing.com/index.php/article/ihg_targets_unhappy_hilton_loyalty_plan_members/ InterContinental Hotels Group aims to capitalize on any discontent stirred by rival Hilton Worldwide's recent decision to raise the number of loyalty points required for a free hotel stay. Hospitality Industry, Hotel Marketing 2010-02-05T08:02:26+01:00