http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-03-19T08:05:10+01:00 http://www.hotelmarketing.com/index.php/article/social_media_empowers_new_modes_of_travel/ Analyzing the findings of its study of 2,357 adults in the U.S., France, and the U.K., Euro RSCG reveals how changes in consumer consciousness are molding entirely new modes of travel - and a new industry to service them. Online Travel, Americas 2010-03-19T08:05:10+01:00 http://www.hotelmarketing.com/index.php/article/travelers_want_compelling_offers_at_time_of_search_says_google/ From Google’s perspective, its Head of Travel, Retail and Automotive for South East Asia, Sajith Sivanandan, says delivering the most compelling offers exactly at the time of searching continues to be the biggest opportunity that both search engines and suppliers are preoccupied with. Hospitality Industry, Hotel Marketing 2010-03-19T08:04:15+01:00 http://www.hotelmarketing.com/index.php/article/where_german_travelers_are_headed_in_2010/ HotelsCombined reports the top 10 domestic and international travel destinations for Germany residents in 2010. Statistics are based on the Web site’s current booking leads for the upcoming year. Berlin and Hamburg top the list for domestic destinations while New York and London rank highest for international destinations. Online Travel, Europe 2010-03-19T08:03:26+01:00 http://www.hotelmarketing.com/index.php/article/hotelplanner.com_launches_new_meeting_space_reservations_platform/ HotelPlanner.com provides a new meeting and banquet space search tool for leisure and corporate meeting planners to find and book hotel meeting space. Online Travel, Americas 2010-03-19T08:02:51+01:00 http://www.hotelmarketing.com/index.php/article/local_shoppers_look_online_first/ The overwhelming majority of US Internet users research online to find local products and services, according to a new study. The most common online tool used for local research was search. Internet Marketing, Search Marketing 2010-03-19T08:01:56+01:00 http://www.hotelmarketing.com/index.php/article/facebook_visits_surpass_google_but_what_does_it_really_mean/ Facebook.com overtook Google.com as the most visited domain in the U.S. last week, according to data from Experian Hitwise. Though those numbers are encouraging for Facebook, they bear little relevance to the relative health of the two companies' businesses, says ClickZ. Internet Marketing, E-Commerce 2010-03-19T08:00:54+01:00 http://www.hotelmarketing.com/index.php/article/hotels_increasingly_offer_pre-pay_discounts/ Pay before you stay, and save. That has been the deal with online travel sites and discount tour operators. Now, an increasing number of hotels are slashing room rates if you ante up in full in advance and forego a refund if you don't show up. Hospitality Industry, Hotel Marketing 2010-03-18T08:05:15+01:00 http://www.hotelmarketing.com/index.php/article/luxury_hotels_lift_rates_as_tourists_return/ Hotel occupancy rates are forecast to rebound this year in the U.S. and Europe. Some luxury hotels have already been able to lift rates as demand for $600 rooms, butler service and poolside cabanas recovers in cities such as Miami, New York and London. Hospitality Industry, Hotel Marketing 2010-03-18T08:04:39+01:00 http://www.hotelmarketing.com/index.php/article/as_rates_decline_hotels_upping_surcharges/ Despite a forecast for a continued decline in hotel rates in 2010, hoteliers will become more aggressive in collecting fees and surcharges this year, some of which are proving difficult to bundle into negotiated rates, according to New York University Tisch Center associate professor Bjorn Hanson. Hospitality Industry, Hotel Marketing 2010-03-18T08:03:41+01:00 http://www.hotelmarketing.com/index.php/article/10_travel_innovation_trends_for_2010/ It is not enough to rely on existing technologies and legacy systems. In this turbulent economic environment, you must harness the power of innovation to find competitive edge and profitability, writes PhoCusWright. Online Travel, Americas 2010-03-18T08:02:54+01:00