http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2009 2009-07-02T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/rate_integrity_in_a_down_market/ Participants of a recent Cornell-Nanyang Institute of Hospitality Management Thought Leaders in Revenue Management Roundtable discussed ways to avoid price dropping and issues of managing rate integrity in current market conditions in Asia. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2009-07-02T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/the_incredible_shrinking_airline/ U.S. carriers long accustomed to elbowing their way to market share by adding planes and routes and destinations are now scrambling to see who can shrink the fastest, changing the entire business model, writes Travel Weekly. Dossier, Economic Downturn, Online Travel, Americas 2009-07-02T08:04:00+01:00 http://www.hotelmarketing.com/index.php/article/amadeus_unveils_new_mobile_solutions/ Amadeus launched a new series of mobile solutions aimed at corporate travel managers and business travelers. The new tools are meant to offer location and itinerary-based information to those who are on the go, while also enabling travel managers to track their personnel abroad so as to improve security. Online Travel, Europe 2009-07-02T08:03:00+01:00 http://www.hotelmarketing.com/index.php/article/formulas_for_choosing_the_right_online_marketing_channel/ Seomoz.org has a great article on the potential and probable best online marketing mix tactics to be used based on a number of factors. Great read for marketers looking for new online marketing food for thought. Internet Marketing, E-Commerce 2009-07-02T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/5_steps_to_seo_success_abroad/ One of the most challenging tasks in search engine optimization is optimizing for an international audience. iMedia Connection includes five SEO best practices for overcoming the obstacles inherent to managing multiple international microsites. Internet Marketing, Search Marketing 2009-07-02T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/marketing_is_storytelling/ Tell more stories to create excitement. It's the best way to grab potential customers' attention and warm them to your pitch. BusinessWeek as some tips you might want to consider for your next business presentation. Hospitality Industry, Hotel Marketing 2009-07-02T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/how_to_maximize_your_hotels_gds_distribution/ Even in these economically challenging times, marketing a hotel in the GDS needn’t be difficult and can be extremely cost effective. There are advertising and marketing tools available for all scenarios and can be tailor made for each individual situation. Hospitality Industry, Hotel Marketing 2009-06-30T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/kayak_to_bing_stop_copying_us/ Kayak thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users. The travel search company sent Microsoft a legal letter last week telling them to cut it out, Wired writes. Online Travel, Americas 2009-06-30T08:04:00+01:00 http://www.hotelmarketing.com/index.php/article/booking_business_trips_directly_from_microsoft_outlook/ Tripware, a self-serve travel software package for business travelers, allows business travelers to plan, book and manage all their business trip needs using Microsoft Outlook 2007. Online Travel, Americas 2009-06-30T08:03:00+01:00 http://www.hotelmarketing.com/index.php/article/aloft_incorporates_gaming_into_its_web_experience/ Starwood's Aloft Hotels brand launched a newly expanded website, featuring a guided insider’s tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life. Hospitality Industry, Hotel Marketing 2009-06-30T08:02:00+01:00