http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-03-11T08:05:06+01:00 http://www.hotelmarketing.com/index.php/article/does_your_hotel_really_need_a_social_media_strategy/ You run a branded suburban hotel that caters primarily to corporate customers. You’re middle-aged. You’re understaffed. You have no marketing budget. You’ve built a Facebook page. You tweet. When is enough, enough? Hospitality Industry, Hotel Marketing 2010-03-11T08:05:06+01:00 http://www.hotelmarketing.com/index.php/article/6_ways_to_drive_more_online_travel_sales_in_2010/ Despite nervous CFOs and minimal investment, brave marketing and distribution professionals have continued to innovate in the online and mobile channels with phenomenal success. Here are six areas where you should focus on, according to EyeForTravel's Tim Gunstone. Online Travel, Europe 2010-03-11T08:04:14+01:00 http://www.hotelmarketing.com/index.php/article/you_travel_differently_now/ The greatest concern for hotels, airlines, travel agencies and entertainment companies is that the financial crisis has led to a permanent reduction in spending on business travel, that corporations will tell their road warriors they always have to fly coach and shop online for cheaper hotel rates. Online Travel, Americas 2010-03-11T08:03:48+01:00 http://www.hotelmarketing.com/index.php/article/amadeus_breathes_new_life_into_otedis_aims_to_shake_up_hotel_representation/ Amadeus launched a new distribution and marketing service aimed at small to medium-sized hotels and groups. At the heart of the enhanced service is the former Otedis, the representation company acquired by Amadeus in 2005. Hospitality Industry, Hotel Marketing 2010-03-11T08:02:47+01:00 http://www.hotelmarketing.com/index.php/article/how_maps_are_transforming_local_search/ To be successful in local search, marketers should implement programs that target where local usage is today. As for the future of local search? It's going to take on a whole new meaning in the social realm. Internet Marketing, Search Marketing 2010-03-11T08:01:54+01:00 http://www.hotelmarketing.com/index.php/article/google_apps_marketplace_launches/ The Google Apps Marketplace will let Google Apps users access business apps for project management, billing and accounting, travel management, and other services. Internet Marketing, E-Commerce 2010-03-11T08:00:52+01:00 http://www.hotelmarketing.com/index.php/article/the_need_for_a_more_holistic_approach_to_revenue_management/ Revenue management of hotel inventory has long been the practice for hoteliers worldwide, both large and small, chain and independent. However, for the most part, traditional hotel revenue management is focused purely on maximizing sleeping room revenue with no regard for any other revenue associated with the hotel guest. Hospitality Industry, Hotel Marketing 2010-03-10T08:05:18+01:00 http://www.hotelmarketing.com/index.php/article/priceline_opens_up_quikbook_goes_opaque/ For a short time, Priceline - one of the two major "opaque" booking sites - is posting current and recent successful bid prices for hotel accommodations. Going the other way, a formerly "transparent" site, Quikbook, has added "opaque" booking features Online Travel, Americas 2010-03-10T08:04:23+01:00 http://www.hotelmarketing.com/index.php/article/carlson_hotels_taps_hotelscombined.com/ Individuals shopping on HotelsCombined.com and choosing to make their hotel reservation with any Carlson Hotel will now find that the booking will be redirected to the respective brand site to complete their hotel reservation without any additional mark-ups or fees. Hospitality Industry, Hotel Marketing 2010-03-10T08:03:03+01:00 http://www.hotelmarketing.com/index.php/article/revenue_management_and_the_vicious_circle_of_guerrilla_pricing/ Revenue management professionals have had to combat several critical issues over the last year or so. Be it for customer rate resistance, contract renegotiations, competition or price wars, the going hasn’t been easy. Hospitality Industry, Hotel Marketing 2010-03-10T08:02:01+01:00