http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2009 2009-07-02T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/rate_integrity_in_a_down_market/ Participants of a recent Cornell-Nanyang Institute of Hospitality Management Thought Leaders in Revenue Management Roundtable discussed ways to avoid price dropping and issues of managing rate integrity in current market conditions in Asia. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2009-07-02T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/marketing_is_storytelling/ Tell more stories to create excitement. It's the best way to grab potential customers' attention and warm them to your pitch. BusinessWeek as some tips you might want to consider for your next business presentation. Hospitality Industry, Hotel Marketing 2009-07-02T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/how_to_maximize_your_hotels_gds_distribution/ Even in these economically challenging times, marketing a hotel in the GDS needn’t be difficult and can be extremely cost effective. There are advertising and marketing tools available for all scenarios and can be tailor made for each individual situation. Hospitality Industry, Hotel Marketing 2009-06-30T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/aloft_incorporates_gaming_into_its_web_experience/ Starwood's Aloft Hotels brand launched a newly expanded website, featuring a guided insider’s tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life. Hospitality Industry, Hotel Marketing 2009-06-30T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/asia_rate_parity_the_elusive_dream_which_just_got_more_elusive/ Hotels claim they’ve got rate parity. After all, they’ve been working on it for years. But what’s the reality especially in the current market conditions? Has rate parity flown out of the window? This article discussed the hot topic with some hotel marketers in Asia-Pacific. Hospitality Industry, Hotel Marketing 2009-06-25T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/carlson_hotels_empowers_employees_to_make_revenue_optimization_decisions/ New technology is allowing Carlson Hotels to push revenue management from a centralized function out to the operational levels of its properties where the company can now empower hotel employees to make data-driven revenue optimization decisions with the click of a mouse. Hospitality Industry, Hotel Marketing 2009-06-25T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/how_to_ask_better_questions/ Here is a framework from Harvard Business for asking the right questions at the right time to create clarity and agreement around issues and to empower your direct reports. Hospitality Industry, Hotel Marketing 2009-06-25T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/hotel_technology_moving_into_the_cloud/ A cloud is rolling in on the hospitality industry. But fortunately this cloud isn’t symbolic of the future the health of the lodging business. No, this cloud is all about taking computer power out of the hotel and shifting to a third party. Hospitality Industry, Hotel Marketing 2009-06-24T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/new_hotel_review_site_launches_with_independent_expert_hotel_reviews/ In stealth mode since its founding in March 2008, Oyster Hotel Reviews has spent the past 15 months dispatching a staff of experienced journalists to anonymously stay in hotels,investigate them methodically and in depth, and take hundreds of photos so that readers can see the hotel before they go. Hospitality Industry, Hotel Marketing 2009-06-24T08:04:00+01:00 http://www.hotelmarketing.com/index.php/article/pegasus_taps_vfm_leonardo_for_odd_and_content_hub/ Pegasus will integrate VFM Leonardo’s VScape Digital Asset Management System with the ODD, which will allow hotels to easily update and manage their visual content directly in the ODD. Hospitality Industry, Hotel Marketing 2009-06-24T08:03:00+01:00