http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2008 2008-05-08T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/luxury_consumers_adopting_a_less_is_more_lifestyle/ Just because affluent consumers have lots of money doesn't mean they are going to spend it buying more luxuries. That is why luxury marketers need psychological insights into the mindset of the luxury consumer market. Hospitality Industry, Hotel Marketing 2008-05-07T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/hotel_chains_get_pummeled_by_economy/ The $109 billion lodging industry is facing a triple squeeze play-- weakening demand, higher operating costs and more supply coming on-line. Hospitality Industry, Americas 2008-05-06T08:03:00+01:00 http://www.hotelmarketing.com/index.php/article/new_hotel_brands_target_next_gen_business_travelers/ The hotel industry continues to reinvent itself to accommodate the ever-changing face of the business traveler. These days, the revamp is targeting younger travelers for whom technology is indispensable. Hospitality Industry, Hotel Marketing 2008-05-06T08:02:01+01:00 http://www.hotelmarketing.com/index.php/article/risks_and_rewards_of_service_innovations_in_hospitality/ Hotels and restaurants must innovate to remain competitive, but service innovations must be implemented in real time, and they can easily be duplicated by competitors, finds a roundtable chaired by Cornell Center for Hospitality Research. Hospitality Industry, Hotel Marketing 2008-05-05T08:05:01+01:00 http://www.hotelmarketing.com/index.php/article/upscale_hotels_show_no_sign_of_downturn/ At a time when bank accounts and stock portfolios are draining, the high-end hotel business might be expected to be losing its fizz. Not yet. Hospitality Industry, Hotel Marketing 2008-05-05T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/future_trends_in_hotel_e_business/ Uncertain times call for different strategies. One of the top strategies for hotel e-business is evolving from selling to engaging the customer, points out Forrester's Henry Harteveldt at the HEDNA conference in Lisbon. Dossier, Travel 2.0, Hospitality Industry, Hotel Marketing 2008-04-30T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/ihg_showcases_virtual_innovation_hotel/ The solar powered 'Innovation Hotel' - now available for virtual viewing and exploring on IHG's Web site - outlines the latest technology in energy and water conservation and recycling. Hospitality Industry, Hotel Marketing 2008-04-30T08:04:00+01:00 http://www.hotelmarketing.com/index.php/article/hotels_test_new_room_features/ Moving away from segmenting travelers by price point and instead grouping people by attitude and lifestyle, hotels chains are pouring resources into research on consumer preferences and experimental new room concepts. Hospitality Industry, Hotel Marketing 2008-04-30T08:03:00+01:00 http://www.hotelmarketing.com/index.php/article/ritz_carltons_customer_service_policies_worth_repeating/ When it comes to legendary customer service, Ritz-Carlton has proved that in the long run, service is truly what people want and what will bring them back as a customer. Yet, it is the exception and not the norm to receive wonderful customer service in today's environment. Hospitality Industry, Hotel Marketing 2008-04-30T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/a_guide_to_online_booking_for_group_rooms_and_meeting_space/ HEDNA in partnership with PhoCusWright announced the publication of a white paper entitled, "Enabling the Online Marketplace for Meetings: A Toolkit." The report is a guide to the current state of technology in the rapidly evolving group online marketplace. Hospitality Industry, Hotel Marketing 2008-04-29T08:02:00+01:00