http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-07-29T08:05:24+01:00 http://www.hotelmarketing.com/index.php/article/gds_adr_up_7.5_over_2009/ According to new Pegasus data, worldwide GDS bookings realized a year-on-year increase of +6.3% in ADR, while this same figure for GDS bookings outside North America actually edged out May for the highest ADR growth year-to-date at +7.5% over 2009. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-07-29T08:05:24+01:00 http://www.hotelmarketing.com/index.php/article/localised_seo_strategies_for_travel_suppliers/ By understanding local search trends, travel operators have a much higher chance of breaking into the market they are targeting. Here are some tips on how travel operators can develop an effective international SEO strategy. Hospitality Industry, Hotel Marketing 2010-07-29T08:03:30+01:00 http://www.hotelmarketing.com/index.php/article/wyndham_boosts_2010_outlook/ Wyndham's domestic revenue per available room, or revpar, rose in June and it continued to see "meaningful improvement" during the first three weeks of July, executives said during a conference call with analysts. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-07-29T08:02:26+01:00 http://www.hotelmarketing.com/index.php/article/hotel_guests_quality_perceptions/ It is argued that service quality is what differentiates hospitality establishments, but there is not an agreed definition of what service quality is. There is however a few different suggestions of how to define service quality. Hospitality Industry, Hotel Marketing 2010-07-28T08:05:43+01:00 http://www.hotelmarketing.com/index.php/article/emerging_travel_preferences_and_intentions_of_family_travelers/ The family market ranks as one of the most important to the travel industry, and the newly-released Ypartnership/Harrison Group 2010 Portrait of American Travelers provides an intriguing look at the changing travel habits and preferences of these leisure travelers. Hospitality Industry, Hotel Marketing 2010-07-28T08:03:26+01:00 http://www.hotelmarketing.com/index.php/article/hyatt_breaks_hotel_traditions/ Hyatt has been changing during the hotel industry's biggest downturn since the Great Depression, which has hammered upscale hotels particularly hard. The company has started to show success, reporting increases in occupancy during the first quarter. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-07-28T08:02:18+01:00 http://www.hotelmarketing.com/index.php/article/early_signs_of_a_hotel_rebound/ The hotel industry in the United States appears to be rebounding this summer, mainly because of strengthening business travel, writes The New York Times. Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-07-27T08:03:02+01:00 http://www.hotelmarketing.com/index.php/article/hotels_ahead_in_adopting_social_media_marketing_strategies/ According to a HSMAI study, nearly 70% of US hoteliers reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 69% marketing via social media. Hospitality Industry, Hotel Marketing 2010-07-27T08:02:10+01:00 http://www.hotelmarketing.com/index.php/article/ihg_partners_with_topguest_for_social_loyalty_program/ InterContinental Hotels Group's Priority Club members will now be awarded loyalty points with each geolocation check-in at any one of its more than 4,400 hotels across the globe. Hospitality Industry, Hotel Marketing 2010-07-27T08:01:06+01:00 http://www.hotelmarketing.com/index.php/article/hotel_data_show_rising_rates_for_upper_tiers/ Upper hotel tiers increased rates year over year in June, while lower tiers continued to see rates fall, according to data released on Wednesday by Smith Travel Research Dossier, Economic Downturn, Hospitality Industry, Hotel Marketing 2010-07-26T08:02:43+01:00