http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2009 2009-07-02T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/formulas_for_choosing_the_right_online_marketing_channel/ Seomoz.org has a great article on the potential and probable best online marketing mix tactics to be used based on a number of factors. Great read for marketers looking for new online marketing food for thought. Internet Marketing, E-Commerce 2009-07-02T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/5_steps_to_seo_success_abroad/ One of the most challenging tasks in search engine optimization is optimizing for an international audience. iMedia Connection includes five SEO best practices for overcoming the obstacles inherent to managing multiple international microsites. Internet Marketing, Search Marketing 2009-07-02T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/companies_cope_with_twitter_imposters/ Twitter users have caused an uproar by impersonating celebrities on the popular micro-blogging service. Businesses, too, are targets of fake Twitter profiles - sometimes from competitors. Internet Marketing, Social Media 2009-06-30T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/the_purchase_funnel_is_no_more/ McKinsey have conducted a study examining the purchase decisions of almost 20,000 consumers across five industries and three continents, and come up with what they call the consumer decision journey. Internet Marketing, E-Commerce 2009-06-30T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/lets_make_the_web_faster/ Many websites can become faster with little effort, and collective attention to performance can speed up the entire web, says Google in launching a new initiative to make browsing the web as fast as turning the pages of a magazine. Internet Marketing, E-Commerce 2009-06-24T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/googles_image_recognition_technology_spots_landmarks/ Google's image recognition engine has proven capable of identifying more than 50,000 unique landmarks from around the world, and all "without any human intervention." Internet Marketing, E-Commerce 2009-06-23T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/when_choice_is_demotivating/ For 10 years, Columbia professor Sheena Iyengar has been studying choice. Lessons learned: If you ask your customers if they want extensive choice, they will say they do - but they really don’t. What's more, customers given too many choices are 10x less likely to buy. Internet Marketing, E-Commerce 2009-06-22T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/social_marketings_likely_end_game_customer_service/ According to this article, social media experts expect companies to find their most practical long-term usage of networks as a connection to customer service, even plugging their contact centers into social networks. Internet Marketing, Social Media 2009-06-18T08:01:01+01:00 http://www.hotelmarketing.com/index.php/article/internet_giants_look_for_edge_in_real_time_search/ Micro-blogging phenomenon Twitter hasn't figured out how to make money, but that hasn't stopped Web giants Google, Yahoo, and Microsoft from racing to establish real-time search capabilities, writes The Wall Street Journal. Internet Marketing, Search Marketing 2009-06-17T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/10_signs_you_dont_understand_web_analytics/ The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you. Internet Marketing, E-Commerce 2009-06-11T08:01:00+01:00