http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-07-29T08:05:24+01:00 http://www.hotelmarketing.com/index.php/article/what_your_companys_twitter_account_says_about_you/ There are certain universal truths to what your company’s style of tweeting reveals about your corporate culture, your attitude towards social media, and what you think about your customers in general. Internet Marketing, Social Media 2010-07-29T08:01:23+01:00 http://www.hotelmarketing.com/index.php/article/amazon_goes_same_route_as_tripadvisor_for_facebook_integration/ Like the TripAdvisor-Facebook alliance for social travel shopping, Amazon shoppers, who connect their Amazon and Facebook accounts, can now get recommendations from those friends on what to buy. Internet Marketing, Social Media 2010-07-29T08:00:10+01:00 http://www.hotelmarketing.com/index.php/article/why_most_marketers_should_forgo_foursquare/ Marketers, hold off on Foursquare -- for now. That's the verdict of Forrester Research on location-based start-ups, which, despite their reputation as the hot new media, are still too small for major marketers. The research firm finds that these heavily-hyped apps currently make sense mainly for brands seeking male influencers. Internet Marketing, Social Media 2010-07-28T08:00:32+01:00 http://www.hotelmarketing.com/index.php/article/learning_from_the_best_airlines_on_social_media/ Has social media truly benefitted any airline? If so, how? To answer this question, SimpliFlying has put together a series of case studies. In this set of six case studies, top executives talk about how their social media strategies are pushing their airlines into the next era. Internet Marketing, Social Media 2010-07-27T08:05:30+01:00 http://www.hotelmarketing.com/index.php/article/what_it_takes_to_discover_your_social_star/ With the meteoric rise of social media networks, companies have struggled to identify how to best manage their presence across social media channels. Here are a few tips on how to find your social media star. Internet Marketing, Social Media 2010-07-27T07:59:59+01:00 http://www.hotelmarketing.com/index.php/article/where_to_reach_women_online/ Women are a prime target of marketers, and with good reason: Estimates put their share of household spending at 80%, giving them control over about $1.7 trillion annually in the US. Internet Marketing, Advertising 2010-07-26T08:01:53+01:00 http://www.hotelmarketing.com/index.php/article/the_web_means_the_end_of_forgetting/ According to The New York Times, the digital age is facing its first existential crisis: the impossibility of erasing your posted past and moving on. Internet Marketing, Social Media 2010-07-26T08:00:39+01:00 http://www.hotelmarketing.com/index.php/article/the_next_big_thing_for_marketers_social_magazines/ Tablet computers - like the iPad - provide a new way for people to consume and interact with media. If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Internet Marketing, Social Media 2010-07-23T08:00:32+01:00 http://www.hotelmarketing.com/index.php/article/8_tools_for_social_media_campaign_management/ Social media campaign management has become a tough challenge for all the social media marketers with the ever increasing rate of social networking sites and their popularity. Moreover, it has become a difficult task for marketers to keep track of their online campaigns. Internet Marketing, Social Media 2010-07-22T08:01:15+01:00 http://www.hotelmarketing.com/index.php/article/how_to_use_google_to_improve_your_seo/ For most people, the term "search engine" has become synonymous with the name "Google." But what many don't realize is that, aside from the generic search engine capabilities, Google also offers plenty of free tools to help improve your SEO and get the most out of your site. Internet Marketing, Search Marketing 2010-07-21T08:01:20+01:00