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    <title><![CDATA[HOTELMARKETING.COM]]></title>
    <link>http://hotelmarketing.com/index.php</link>
    <description>Filtered stimuli for hotel marketers.</description>
    <dc:language>en</dc:language>
    <dc:creator>markus.busch@hotelmarketing.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-16T07:00:47+00:00</dc:date>
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      <title><![CDATA[New Facebook study shows brands how to build engagement]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/facebook_study_shows_brands_how_to_build_engagement</link>
      <description><![CDATA[To better understand what makes a successful Page post, Facebook recently conducted an internal study to discover which topics generate the most engagement. The study shows that speaking about subjects related to your brand is the best way to generate engagement.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-16T07:01:58+00:00</dc:date>
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    <item>
      <title><![CDATA[How Amazon killed book critics]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/how_amazon_killed_book_critics</link>
      <description><![CDATA[New research from the Harvard Business Review shows that the aggregate rating of Amazon reviewers are every bit as good as professional book critics. The new research provides ample firepower against critics, who say that the democratization of reviewing is synonymous with the decay of reviewing.]]></description>
      <dc:subject><![CDATA[Online Marketing, E-Commerce,]]></dc:subject>
      <dc:date>2012-05-16T07:00:47+00:00</dc:date>
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    <item>
      <title><![CDATA[Bing now powers over 30% of U.S. searches]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/bing_now_powers_over_30_of_us_searches</link>
      <description><![CDATA[According to the latest data from Experian Hitwise, Bing-powered searches - that is searches on Bing.com and search.yahoo.com - now account for 30.01% of all U.S. searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012. ]]></description>
      <dc:subject><![CDATA[Online Marketing, Search,]]></dc:subject>
      <dc:date>2012-05-14T07:01:47+00:00</dc:date>
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    <item>
      <title><![CDATA[Americans now spend more time on Facebook mobile than its website]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/americans_now_spend_more_time_on_facebook_mobile_than_its_website</link>
      <description><![CDATA[Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces according to the latest report from comScore.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-14T07:00:10+00:00</dc:date>
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    <item>
      <title><![CDATA[Facebook&#8217;s new try at wooing small businesses]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/facebooks_new_try_at_wooing_small_businesses</link>
      <description><![CDATA[Hey, small-business owners: Facebook really, really wants you. It's making a special pitch, and teaching how to best buy ads, use offers, optimise the timeline, and create sponsored stories.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-10T07:01:05+00:00</dc:date>
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    <item>
      <title><![CDATA[Google+ brand pages seeing adoption, engagement growth]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/google_brand_pages_seeing_adoption_engagement_growth</link>
      <description><![CDATA[The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+. With a user base surpassing 100 million and growing fast, Google+ is becoming an attractive channel for brands to engage with consumers.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-10T07:00:42+00:00</dc:date>
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    <item>
      <title><![CDATA[Facebook to debut webinars for small business]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/facebook_to_debut_webinars_for_small_business</link>
      <description><![CDATA[Facebook announced an initiative to aid its small and midsized business users via two separate series of webinars on its Facebook Marketing Classroom page. The goal of these series is to better arm businesses - those both new to Facebook and more experienced - with the latest tips and product information.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-09T07:01:32+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Groupon facing a long, tough road ahead]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/groupon_facing_a_long_tough_road_ahead</link>
      <description><![CDATA[After an accounting restatement, a shuffling of its board of directors and Groupon’s stock falling to below 50% of its initial public offering price, Groupon CEO Andrew Mason wrote a letter to shareholders yesterday to try to swing the momentum back in the company’s favor.]]></description>
      <dc:subject><![CDATA[Online Marketing, E-Commerce,]]></dc:subject>
      <dc:date>2012-05-09T07:00:17+00:00</dc:date>
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    <item>
      <title><![CDATA[Images are the new black in social media]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/images_are_the_new_black_in_social_media</link>
      <description><![CDATA[With the new Timeline design, the aquisition of Instagram by Facebook, and rapid growth of Pinterest, it is safe to say that images are the new “status update,” or if you want to go retro – the “new black”.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-05-08T07:01:09+00:00</dc:date>
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    <item>
      <title><![CDATA[10 best marketing infographics of 2012 (so far)]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/10_best_marketing_infographics_of_2012_so_far</link>
      <description><![CDATA[Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. This post has rounded up the best of the best -- the ones that are chock full of information, excel at data visualization, and deliver brand new data to marketers.]]></description>
      <dc:subject><![CDATA[Online Marketing, E-Commerce,]]></dc:subject>
      <dc:date>2012-05-08T07:00:58+00:00</dc:date>
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