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    <title><![CDATA[HOTELMARKETING.COM]]></title>
    <link>http://hotelmarketing.com/index.php</link>
    <description>Filtered stimuli for hotel marketers.</description>
    <dc:language>en</dc:language>
    <dc:creator>markus.busch@hotelmarketing.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-02-03T07:05:33+00:00</dc:date>
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    <item>
      <title><![CDATA[Examples of brands that pop on Pinterest]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/examples_of_brands_that_pop_on_pinterest</link>
      <description><![CDATA[Many businesses have recently discovered that, not only is Pinterest another way to engage with fans and customers without spending advertising dollars, but it's also a great way to impact purchases, especially when it comes to impulse buying.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-02-03T07:00:41+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How social media changed SEO]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/how_social_media_changed_seo</link>
      <description><![CDATA[The major search engines have begun to look towards social signals to determine a higher level of relevance for searchers, based not only on their search terms, but also by what friends in their various social networks suggest. The more active a user becomes in the social sphere, the stronger that user’s “social authority” becomes. ]]></description>
      <dc:subject><![CDATA[Online Marketing, Search,]]></dc:subject>
      <dc:date>2012-02-02T07:01:32+00:00</dc:date>
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    <item>
      <title><![CDATA[Pinterest driving more referral traffic than Google+]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/pinterest_driving_more_referral_traffic_than_google</link>
      <description><![CDATA[Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-02-02T07:00:23+00:00</dc:date>
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    <item>
      <title><![CDATA[The death of press release distribution services]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/the_death_of_press_release_distribution_services</link>
      <description><![CDATA[As Google alerts, social networks and online communities grow in strength and accuracy when sourcing stories and building relationships – what becomes of the wires? Do they become less important? Do they cease to exist?]]></description>
      <dc:subject><![CDATA[Online Marketing, PR,]]></dc:subject>
      <dc:date>2012-02-01T07:00:49+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Tips for dealing with convergence]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/tips_for_dealing_with_convergence</link>
      <description><![CDATA[Consumers are multi-tasking, technology savvy, interactive individuals these days. They don’t differentiate terms such as channels or devices like marketers do, they are just engaging.]]></description>
      <dc:subject><![CDATA[Online Marketing, E-Commerce,]]></dc:subject>
      <dc:date>2012-01-31T07:01:54+00:00</dc:date>
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    <item>
      <title><![CDATA[The rise of in-store mobile commerce]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/the_rise_of_in_store_mobile_commerce</link>
      <description><![CDATA[New research from the Pew American & Internet Life Project indicates that more than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.]]></description>
      <dc:subject><![CDATA[Online Marketing, Mobile,]]></dc:subject>
      <dc:date>2012-01-31T07:00:36+00:00</dc:date>
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    <item>
      <title><![CDATA[The incentives for faking online reviews are getting bigger]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/the_incentives_for_faking_online_reviews_are_getting_bigger</link>
      <description><![CDATA[In the brutal world of online commerce, where a competing product is just a click away, retailers need all the juice they can get to close a sale. Some exalt themselves by anonymously posting their own laudatory reviews. Now there is an even simpler approach: offering a refund to customers in exchange for a write-up.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-01-30T07:03:19+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[iPhone users buy travel online, Android not so much]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/iphone_users_buy_travel_online_android_not_so_much</link>
      <description><![CDATA[If you want to reach mobile consumers who’ll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go? Actually you need both, but consider the experiences of travel metasearch site Kayak.]]></description>
      <dc:subject><![CDATA[Online Marketing, Mobile,]]></dc:subject>
      <dc:date>2012-01-30T07:01:27+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Tablets dominate mobile purchases]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/tablets_dominate_mobile_purchases</link>
      <description><![CDATA[Findings presented at the Mobile Insider Summit last week suggest that when it comes to m-commerce, smartphones are for browsing but tablets are for buying. The more e -commerce-friendly nature of tablets combined with their proliferation make it the device of choice for mobile transactions.]]></description>
      <dc:subject><![CDATA[Online Marketing, Mobile,]]></dc:subject>
      <dc:date>2012-01-30T07:00:22+00:00</dc:date>
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    <item>
      <title><![CDATA[Is buying Facebook fans ethical?]]></title>
      <link>http://hotelmarketing.com/index.php/content/article/is_buying_facebook_fans_ethical</link>
      <description><![CDATA[Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.]]></description>
      <dc:subject><![CDATA[Online Marketing, Social Media,]]></dc:subject>
      <dc:date>2012-01-27T07:01:51+00:00</dc:date>
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