http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2008 2008-05-08T08:05:00+01:00 http://www.hotelmarketing.com/index.php/article/discounts_contests_drive_online_promos/ According to a new report, the rise in online promotional spending is due to "the inability of newspapers, magazines, radio and TV to prove return on advertising investment." Internet Marketing, Advertising 2008-05-08T08:02:00+01:00 http://www.hotelmarketing.com/index.php/article/what_domain_name_is_right_for_your_online_promotion/ Although the content of your promotion will ultimately determine its success, there is plenty to consider in a domain name, when planning a new marketing campaign. Internet Marketing, Advertising 2008-05-08T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/google_ends_microsofts_yahoo_search/ Google played a part in killing the deal, for now at least, by acting more as friend than foe. It offered to let Yahoo use its more sophisticated search advertising technology, which by some estimates would have meant $1 billion in additional cash flow a year for Yahoo. Internet Marketing, Search Marketing 2008-05-08T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/is_your_consumer_using_social_media/ Where should a marketer spend on social media to reach its consumers -- and how does a marketer know if its consumers use social media? Here are nine profiles of who your targets are and where they might be online. Internet Marketing, E-Commerce 2008-05-07T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/thinking_about_the_social_web_do_something/ On the social Web, your goal as a marketer is to influence participants who are important to you. You want people to show an interest in your content, and you want the added commentary to be beneficial. Internet Marketing, E-Commerce 2008-05-07T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/opt_in_email_best_practices/ Over time, a portion of your email list will become unengaged - which has several negative effects. Re-opt-in campaigns are useful for cleaning old or unengaged subscribers off your list by confirming which subscribers want to continue receiving marketing emails. Internet Marketing, E-Mail Marketing 2008-05-06T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/10_experts_weigh_in_on_marketing_to_us_hispanics/ Marketing to U.S. Hispanics brings many challenges, including the multitude of countries of origin, levels of acculturation and usage of Spanish, English or both languages. Internet Marketing, E-Commerce 2008-05-06T08:00:00+01:00 http://www.hotelmarketing.com/index.php/article/6_tips_for_building_community/ Building and nurturing communities of people with a natural linkage to your business can be an incredibly effective and efficient way of building your brand. Here's how to get started. Internet Marketing, E-Commerce 2008-05-05T08:01:00+01:00 http://www.hotelmarketing.com/index.php/article/sharing_customer_service_stories_online/ Brand managers have long known that news—both good and bad—spreads quickly online. Now US consumers are using social media to share their customer care experiences. Internet Marketing, E-Commerce 2008-05-05T08:00:01+01:00 http://www.hotelmarketing.com/index.php/article/marketers_look_to_web_promos/ Marketers are expected to shift some online spending from traditional display or search ads to Web promotions, by nearly tripling their budget for contests, coupons and other interactive offers, according to a new report. Internet Marketing, Advertising 2008-05-02T08:01:01+01:00