http://www.hotelmarketing.com/index.php The online magazine for hotel marketers, hoteliers and online travel marketers. en Copyright 2010 2010-03-18T08:05:15+01:00 http://www.hotelmarketing.com/index.php/article/10_travel_innovation_trends_for_2010/ It is not enough to rely on existing technologies and legacy systems. In this turbulent economic environment, you must harness the power of innovation to find competitive edge and profitability, writes PhoCusWright. Online Travel, Americas 2010-03-18T08:02:54+01:00 http://www.hotelmarketing.com/index.php/article/elong_meets_ctrips_best_price_guarantee/ eLong will begin compensating customers who find lower prices for eLong's contracted hotels on competitor Ctrip.com International's site with three times the difference in rates, Nanfang Daily reported. Online Travel, Asia-Pacific, eLong 2010-03-17T08:04:25+01:00 http://www.hotelmarketing.com/index.php/article/china_expected_to_stimulate_world_travel_economy_in_2010/ Although the financial crisis of 2009 greatly affected all sectors of the travel industry, the World Travel Trends report released last week at ITB in Berlin predicted a slight recovery from some regions, including a strong boom commencing from China. Dossier, Economic Downturn, Online Travel, Asia-Pacific 2010-03-16T08:03:54+01:00 http://www.hotelmarketing.com/index.php/article/google_marketplace_drives_corporate_travel_apps/ Corporate travel technology providers are seizing on last week's launch of the Google Apps Marketplace to target small and midsize companies with Web-based scaled-down versions of their products distributed through the online storefront. Online Travel, Americas 2010-03-15T08:05:07+01:00 http://www.hotelmarketing.com/index.php/article/iata_sees_brighter_2010_outlook/ A recent uptick in global demand means airline losses in 2010 will be less than expected, and even 2009 losses are being revised downward, according to the International Air Transport Association. Dossier, Economic Downturn, Online Travel, Europe 2010-03-15T08:04:21+01:00 http://www.hotelmarketing.com/index.php/article/expedia_to_lift_investment_in_kuxun.cn/ Kuxun.cn is likely to team up with Hotels.com, another unit of Expedia, in a bid to grow into a bellwether in the fast-growing Chinese online travel market, Online Travel, Asia-Pacific 2010-03-15T08:03:07+01:00 http://www.hotelmarketing.com/index.php/article/how_tripadvisor_engages_mass_influencers/ TripAdvisor needs to keep reviewers reviewing, and an email message they sent to me suggests one way to do so. They don't merely ask for more reviews but instead appeal to some of the motivations that Mass Influencers have for their social media activities, say Forrester in a new report. Online Travel, Americas, TripAdvisor 2010-03-12T08:05:10+01:00 http://www.hotelmarketing.com/index.php/article/ctrip_offers_best-price_guarantee_for_hotel_bookings/ Ctrip promises that consumers who book domestic hotels through its website can get the lowest price than with its competitors. If a consumer finds the booking price provided by another online service provider is lower than that they can get from Ctrip, they will receive compensation equaling three times the price gap. Online Travel, Asia-Pacific, CTrip.com 2010-03-12T08:04:08+01:00 http://www.hotelmarketing.com/index.php/article/u.s._travel_professionals_voice_optimism/ Amadeus announced the results of its recent survey inviting North American travel agents to share their outlook on the travel industry and how emerging trends are poised to reshape their business as the economy begins to recover. Online Travel, Americas 2010-03-12T08:03:11+01:00 http://www.hotelmarketing.com/index.php/article/6_ways_to_drive_more_online_travel_sales_in_2010/ Despite nervous CFOs and minimal investment, brave marketing and distribution professionals have continued to innovate in the online and mobile channels with phenomenal success. Here are six areas where you should focus on, according to EyeForTravel's Tim Gunstone. Online Travel, Europe 2010-03-11T08:04:14+01:00