Market Data

U.S. hotel demand growth outpaced supply growth in 2018

Jan 21, 2019 / North America
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Shutterstock

Demand for U.S. hotel room nights grew 2.5 percent year over year in 2018, compared with 2 percent growth in supply, according to STR.

Occupancy, meanwhile, hit a record 66.2 percent, growing 0.5 percent. Occupancy at each upper-upscale and upscale hotels dropped, and STR expects another decline in 2019. Occupancy for the 25 markets with the most rooms declined 0.1 percent.

Revenue per available room grew for the ninth year in a row, inching up 2.9 percent to $85.96. That rate was slower than the long-term average rate of growth. All hotel classes recorded gains. RevPAR for the 25 largest markets grew 2.5 percent. Minneapolis reported the largest spike, growing 6.9 percent to $82.96.

Distribution

Travel agents believe 2019 will bring a boom in business

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Shutterstock

New research shows that 44 percent of travel agents surveyed indicated that their clients are optimistic about international travel, and 54 percent are optimistic about domestic travel.

This is a major jump from last year, during which just 19 percent of respondents were optimistic about international travel and 29 percent for domestic.

In fact, this year, very few people are cautious about traveling internationally, just 16 percent.

For luxury travel firms that cater to these travel advisors, this means 2019 could be one for the record books.

Distribution

TripAdvisor talks "holistic" approach to vacation rentals

Jan 21, 2019 / TripAdvisor
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Shutterstock

Compared to other major players in the space, TripAdvisor stays relatively quiet on the status of its Rentals business.

While the platform doesn’t boast quite the same numbers as its competitors, TripAdvisor does have a healthy 880,000 rentals available to book.

And it’s actively at work refining the Rentals experience for both owners and travelers: Last week, TripAdvisor announced a new partnership with property management platform Guesty that automates tasks, such as entering reservation information updating calendars, for owners.

Distribution

On the Beach to launch direct integration with Emirates

Jan 21, 2019 / On the Beach
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Shutterstock

On the Beach has become the UK’s first online travel agent to launch a direct integration with Emirates through Online B2B, the airline’s NDC API.

The integration will see On the Beach offer direct flights to Dubai from eight UK airports. The online travel agent will introduce medium- to long-haul holidays, which will focus on Dubai and Arabian Gulf beach resorts such as Ras Al Khaimah.

On the Beach is now directly contracting its hotels in the region, focusing on four- and five-star properties in Dubai with a mix of board basis options, and all-inclusive properties in Ras Al Khaimah.

Content Marketing

Blogging inspiration: 12 post ideas to get guests clicking

Jan 21, 2019 / Blogging
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Shutterstock

Done right, a hotel blog can drive traffic to your website - helping you to find new bookers, build guest loyalty and boost your revenue.

The key to successful blogging is planning ahead, especially when you’ve got a property to run. Taking a few moments to sit down, maybe once a month, and create a marketing strategy can really take the pressure off and help you to get the most return on your investment.

You’ll need to define what you plan to write, why you’re writing it, when you’ll be posting and how you’re going to share it. Here 12 versatile blog post suggestions guaranteed to get guests clicking.

Digital Marketing

Top 10 digital marketing New Year’s resolutions for hotel marketers

Jan 21, 2019 / HEBS Digital (sponsored)
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Shutterstock

Determining your hotel’s most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year.

With new technology and digital innovations announced daily, it can seem overwhelming for hoteliers to stay on top of trends and work them into their own strategies. With voice search and AI, omnichannel marketing, and the use of influencers on the rise, hoteliers have the opportunity to reach potential guests at more touchpoints than ever before.

It’s important to start 2019 with a strong foundation to your digital strategy and be able to incorporate new initiatives as the year goes on. To get you started, HEBS Digital put together the top resolutions for hotels based on current and forecasted trends.

Digital Marketing

Travel Tripper named best CRS by Hotel Tech Report

HotelTechAwards
HotelTechAwards

Travel Tripper received four awards from Hotel Tech Report: Best CRS, top-rated booking engine and digital agency, as well as the Global People’s Choice Awards.

The HotelTechAwards are chosen based on honest reviews gathered from thousands of hoteliers across more than 120 countries.

Hotel Tech Report uses the ratings and survey data to rank hotel technology and marketing solutions across various product categories in the areas of customer service, ease of use, ROI, and implementation.

Travel Tripper is one of the few companies that excel in both great tech and best-in-class service.