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HOTEL MARKETING | ONLINE DISTRIBUTION
Should hotels invest in TripAdvisor’s PPC program?
Like with Google Hotel Finder, you can now distribute your hotel rates directly with TripAdvisor and compete with Expedia & Co. for the final booking. This article takes a closer look at what you can expect from TripAdvisor's PPC program in terms of bookings and cost-of-sale.
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ONLINE TRAVEL | NORTH-AMERICA
Google offers Flight Search to go
Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that “iterative” approach Google announced today that flight search will now be available on mobile devices.
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ONLINE TRAVEL | EUROPE
FairSearch.org protest travels to Europe
The FairSearch Coalition announced that it has expanded its presence into Europe, with the launch of a new site at FairSearchEuopre.org. The organization says that as its membership has grown, it has realized that the concerns it was founded on are not limited to the U.S.
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HOTEL MARKETING | ONLINE DISTRIBUTION
StarwoodMeetings.com launches
Starwood Hotels & Resorts launched StarwoodMeetings.com – a new simple, engaging and intuitive website that understands meeting planners and delivers relevant and comprehensive content for all phases of the meeting planning process.
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ONLINE MARKETING | SEARCH MARKETING
The new SEO process
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same.
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ONLINE MARKETING | E-COMMERCE
Anatomy of the perfect website
It's getting easier and easier for non-designers to make basic websites. In seconds you can have your own site in Tumblr, WordPress, or Posterous (to name a few) but have you considered how users will experience your site and what they want to see?
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