Distribution

Airbnb leads $160 million investment in hospitality startup Lyric

Apr 17, 2019 / Airbnb
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The fresh capital brings Lyric’s total raised to $185 million, and will be used to expand its operations and support the buildout of its technology and data platform.

Lyric, which launched in 2014, caters its spaces - which it calls Creative Suites - to professionals seeking accommodations for between 2 and 200 days on Airbnb, HomeAway, Booking.com, and other hospitality marketplaces.

It partners with local landlords and businesses (including 20 of the National Multifamily Housing Council’s top 50 developers) to build out properties and curate art, music, and coffee programs, and it facilitates site management through a dashboard and backend that secures each location, manages revenue, handles guest registration, and automates background checks and digital access.

Distribution

United appears headed for Expedia divorce

Apr 17, 2019 / Expedia
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United Airlines appears to be ready to move on without Expedia Group as a distribution partner. Their deal expires on Oct. 1, and the airline doesn't seem to be inclined to sign a new contract.

United chief commercial officer Andrew Nocella went on to say that United will instead focus on working with distribution partners better suited to selling its product. Hesaid Expedia "has been historically very good at selling our lowest fares, but quite honestly, we think we can sell our lowest fares just as well."

Among the Expedia Group websites that would stop selling United are Expedia.com, Orbitz, Travelocity, Hotwire and CheapTickets. The travel management company Egencia would not be impacted.

Market Data

Brexit delay spurs U.K. frenzy for summer breaks in EU

Apr 17, 2019 / UK
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Shutterstock

The decision to postpone the U.K.’s divorce from the European Union has given Brits certainty over at least one thing: their summer vacations.

Ferry bookings to cross the English Channel surged 40 percent overnight after the U.K. and EU agreed last week to delay Brexit until October.

The uptick in demand comes after airlines and tour operators warned that Brexit could make for weaker bookings for the crucial summer season in 2019.

Products & Services

Retailing for hoteliers

Apr 17, 2019 / Hotel Design
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Shutterstock

From selling guest rooms and hotel services differently to monetizing under-utilized spaces, a new model of retailing is slowly taking hold in the hospitality industry.

Referred to as next-generation retailing, the model involves multiple aspects and opportunities, and it applies to hotels in any location and at every tier.

One key opportunity is in unbundling room attributes - such as floor level, balcony, ocean view and frequency of housekeeping service - and selling each as an add-on to enable guests to personalize their experience around their budget and what matters most to them.

Digital Marketing

Destination-based marketing adapts for consumers on the move

Apr 17, 2019 / Location Marketing
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Shutterstock

Traditional location-based marketing strategies that utilize geo-fencing around physical locations aren’t always effective when consumers are in motion.

In these scenarios, a new strategy is needed. The team at Waze believes it has created the solution for which marketers are looking, and it’s calling that solution destination-based marketing.

Destination-based marketing refers to a way of targeting on-the-go consumers. Rather than targeting mobile ads based on consumer’s real-time, real-world locations, Waze will now be using its driver navigation data to help advertisers anticipate where consumers are going and ultimately influence their decision-making through mobile marketing.

Digital Marketing

Four things to understand about your hotel data

Apr 17, 2019 / Triptease (sponsored)
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When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.

Today, data is a key component of any industry, and hospitality is no exception. Now more than ever it can be used to lift the lid on customer behavior and provide optimization opportunities that result in more bookings.

That's why OTAs increasingly invest in data-driven features such as automation, machine learning, and predictive analytics. Without a budget that matches that of OTAs, hotels need to develop new ways of collecting and analyzing data that helps them to better understand their guests and drive more direct bookings.

Digital Marketing

The top 10 hotels on Instagram, 2019 edition

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Shutterstock

In addition to building awareness and inspiring travelers, Instagram can now also be used to drive direct business with its booking feature.

With a staggering one billion monthly active users, Instagram’s undeniable power to influence consumer decision-making continues to grow.

To inspire your Instagram marketing strategy, here’s Travel Tripper's 2019 edition of the top 10 hotels on Instagram.