Distribution

Agoda on moving beyond accommodation

Oct 21, 2019 / Agoda
Agoda
Agoda

In the past, Agoda was all about hotels. That has changed. Today the company flights, tours as well as alternative accommodation which has become a strong pillar of the business.

Thailand-based travel platform Agoda says it is focusing on finding the “best inventory” for its customers, operating with the “best tech” and fending off the intense competition in Asia armed with the “best weapons."

There's a theme there. In a wide-ranging interview at WiT Singapore 2019 with WiT’s founder Yeoh Siew Hoon, Agoda’s CEO John Wroughton Brown, shared his thoughts on Asia, new products, forming “unorthodox” partnerships and the future.

Distribution

TripAdvisor experimenting with new special offer placement

Oct 21, 2019 / TripAdvisor
Shutterstock
Shutterstock

The new placement of the Special Offer is much more prominent on the listing, appearing at the top of the page as part of the metasearch auction.

Prior to this change, Special Offers received a placement lower in the TripAdvisor listing coupled with the hotel website link. This required consumers to scroll down past the metasearch auction, pictures, reviews, and amenities before reaching the link.

With the UI change for Special Offers, advertisers will need to be mindful of how this changes the auction space within the listing as well as their current position within that auction. When a special offer is present, the auction space is reduced from three slots down to two slots, which will impact the visibility of ads, particularly those that live on the border of the fold.

Market Data

The definitive guide to calendar shifts and US RevPAR

Oct 21, 2019 / STR
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Shutterstock

Are the impacts of calendar shifts on RevPAR measurable or even predictable? U.S. hotel performance data from the past 19 years reveal trends.

Since an average year has an odd number of days, the number of weekdays shifts when comparing the same month year over year: A month that starts on a Friday and has five Saturdays one year will in the following year start on a Saturday and have five Sundays, and so forth. So, in effect, this hypothetical month dropped a Friday and added a Sunday.

Since room demand is not equal across weekdays, this shift can impact monthly key performance indicators materially.

Digital Marketing

Twitter: Hotel guestroom hacks

Oct 21, 2019 / Twitter
Shutterstock
Shutterstock

Last week, Twitter saw a thread with hotel guestroom hacks trend, which received 73,000 retweets and more than 403,000 likes.

A guy named Rick Klau posted a classic hotel guestroom hack: Use the clips of the pants/skirt hanger in the room to pinch the blackout drapes closed.

People chimed in with their own hacks. Some of the most popular were suggestions to use the ironing board as an extension of the desk or dresser, wrap the remote in the shower cap to avoid germs, and drape a towel over the PTAC to avoid it blowing directly on you overnight.

Digital Marketing

Can email capture help your hotel bring guests back to your website?

Oct 21, 2019 / Triptease (sponsored)
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Shutterstock

The ability to create Email Capture messages has been one of the most highly-requested product features on Triptease's Feature Requests hub.

Triptease launches Email Capture Messages within the Targeted Messages section of the Triptease platform.

Through easy-to-implement, unobtrusive pop-up messages, you can give a guest an incentive to sign-up for a special offer or benefit. Email Capture Messages then provide you with the guest’s email address, so you can contact them directly if they weren’t ready to book on their first visit to your website.