Loyalty Program

Marriott deploys new peak award night pricing

Sep 15, 2019 / Marriott
Marriott International
Marriott International

Starting this week, award night pricing in Marriott’s Bonvoy program will now shift in response to retail demand.

If a particular hotel is busy because of a high summer season, for example, award nights at the property may cost up to 33% more. Similarly, if a conference in town is soaking up open rooms, award prices will also go up.

On the other side of that curve, when demand is low, award prices will go down by a similar amount. Marriott has promised that for every room that sees an increase in price because of demand, another will be discounted.

What the new pricing algorithm creates, in effect, is a way for Marriott to better manage the way it gives away award nights during times of the year in which demand is high.

Related: Marriott introduces dynamic pricing for Bonvoy award bookings

Products & Services

The Future Of Travel: Hotel game-changers

Sep 15, 2019 / Guest Experience
Radical Innovation / Infinite Explorer
Radical Innovation / Infinite Explorer

The annual Radical Innovation competition challenges the hotel industry to elevate the guest experience by calling for new ideas in design and operations.

This year, the 13thof the competition, the three finalists were selected from over 50 entries, submitted from 20 different countries. Fighting it out are Infinite Explorer by SB Architects, San Francisco, Volumetric High-Rise Modular Hotel by Danny Forster & Architecture, New York, Connectic by Cooper Carry, New York.

Based in San Francisco, SB Architects’ Infinite Explorer is a hospitality concept that helps travelers connect with remote destinations using the American West’s defunct passenger rail lines which now span the nation. What were once bustling railways are now silent and forgotten vestiges of our past. Many of these railways span untapped, truly breathtaking, locations, but provide no footing for hospitality development. The Infinite Explorer provides a unique opportunity to embrace and transform the existing infrastructure of these underutilized spaces, making the unreachable, reachable.

Products & Services

Choice relying on tech to boost experience, loyalty

Sep 15, 2019 / Choice Hotels
Choice Hotels
Choice Hotels

The company combines its tech expertise with the business of creating guest experiences to reach travelers of every generation.

The company is currently making a big investment in updating its property pages, which is meant to differentiate each of its brands to the consumer by showing new renovations that have been made to brands such as Comfort and making its upscale Ascend and Cambria brands.

“More and more consumers are attached to their mobile device 24/7,” he said. “How do we evolve and … invest to make it as seamless and frictionless as possible for our consumers?” says chief commercial officer Robert McDowell.

Products & Services

Where hotels can improve in driving guest experiences

Sep 15, 2019 / Guest Experience
Airbnb
Airbnb

A panel of hoteliers agreed that Airbnb’s ability to sell experiences along with room rentals puts it ahead of the hotel industry in giving experience-minded guests what they really want.

One look at Instagram or Snapchat yields proof users are dressing up their experiences for social-media renown, and those efforts double on trips.

Airbnb has steadily built its experiential offerings, selling them right alongside the rooms, apartments and homes in the same market, allowing the browsing user to begin to design their perfect stay experience. So how can hoteliers offer the same experiences?

Revenue Management

Why revenue management and marketing need to align

Sep 15, 2019 / Net Affinity (sponsored)
Shutterstock
Shutterstock

Your marketing team can get really valuable and insightful statistics from the likes of Google Analytics. This data is exactly what your revenue management and marketing teams need to identify upcoming opportunities.

As we know, the magical Google Analytics provides your visitor’s location, age, demographic and sex. This is crucial data to be shared with your revenue management team in order for them to be able to create the perfect package.

Once the right audience has been established, the package then needs to be optimized correctly. While your revenue manager knows the right time to create a package from demand forecasts, a basic package is not enough in today’s chaotic market.