Marriott decided not to try to beat Airbnb. It's joining them.
As the world's largest hotel chain, Marriott has enjoyed success through its traditional hotel business. But the company is moving the brand outside of its comfort zoneto evolve with the times - and it's doing it faster than most.
People over the age of 50 are Facebook's fastest-growing demographic
For the tourism and hospitality sector, older travelers are a key market, with more money to spend, more free time on their hands, and increased inclination to see new things. And in more recent times, the motivation for such travel has shifted.
Learn from top travel companies on how to get results with Instagram
Instagram has become a perfect marketing tool for visual storytelling that attracts travelers. Here are four Instagram marketing lessons from top travel industry players.
The creation of Hilton's new lifestyle brand Tempo started with identifying a specific segment of unserved travelers described as “modern achievers.”
Marriott study highlights distractions of social media. Eight in ten business travelers say social media is leaving them feeling drained and unaccomplished.
Facebook backs off controversial plan to sell ads in WhatsApp. Seeks other ways to monetize messaging service used by 1.5 billion.
SiteMinder breaks through billion-dollar valuation, raises new capital to fuel global growth. The raise was led by equity funds managed by BlackRock.
OTA Insight on how Airbnb Plus, the company's initiative to make boutique hotels bookable on the platform, is giving independent hotels more power.