Distribution

Airbnb officially bans all open-invite parties and events

Dec 05, 2019 / Airbnb
Airbnb
Airbnb

One month after Airbnb confirmed plans to verify all of its listings, the home-sharing giant has announced additional efforts to protect its hosts and guests.

Airbnb will provide “clear and actionable enforcement framework” for scenarios including excessive noise, major cleanliness concerns, as well as unauthorized guests, parking and smoking.

The company, expected to go public next year, is also banning all “open-invite” parties and events from locations booked on its platform.

Personalization

Deloitte Digital: Elevating the human experience in hospitality

Dec 05, 2019 / Guest Experience
Shutterstock
Shutterstock

While Americans are traveling more than ever before, revenue growth has slowed for more than 66% of hotel brands in the U.S. in the past five years.

The opportunity cost of sluggish growth is billions of dollars every year - so how can hotel brands meet demand for guest experiences that travelers are looking for and ultimately drive bookings?

Today, Deloitte Digital released a white paper called "Human Experience (HX) in Hospitality" to look at how hospitality companies can harness the power of human experience to increase guest loyalty and drive revenue.

Products & Services

Sonder puts Hilton and Marriott in its sights as it moves into hotel business

Dec 05, 2019 / Sonder
Sonder
Sonder

The company has ambitions to become the next-generation Hilton or Marriott as part of its plan to radically redefine the industry.

The San Francisco-headquartered firm has raised a total of $360 million in funding and has been putting the money to use growing in cities across the world.

Sonder is already encroaching onto the territory of the big brands. It actually already has around 26 hotels with another 70 currently under negotiation.

Products & Services

Why Oyo and rivals may not be the answer for unchained hotels in Asia

Dec 05, 2019 / OYO
Oyo
Oyo

Oyo and its rivals are likely to be around in the next 10 years, but the big question is whether penetration can keep up with their valuations.

Oyo has been “somewhat successful in India” when it comes to getting direct traffic. But to replicate that in every market it enters will be expensive and time-consuming.

The branding and customer acquisition cost in each market is high, and closing a deal with each hotel can take two to six months, he argued, although Oyo has claimed it can onboard a hotel within three to 14 days.

Personalization

Gartner: Most marketers will abandon personalisation

Dec 05, 2019 / Guest Experience
Shutterstock
Shutterstock

The vast majority of marketers will abandon their efforts to personalise their marketing over the next five years, a new report from Gartner has revealed.

The Gartner for Marketers report predicts that 80% of marketers will stop investing in personalization by 2025 due to a lack of return on investment and the perils of customer data management.

Gartner's findings reveal that more than a quarter of marketers (27%) believe that data is the key obstacle to personalisation, due to weaknesses in data collection, protection and integration.