1. Keyword rankings versus your competition: While many people focus on their own keyword rankings, which is a good thing, don't forget to focus on your competitor's rankings as well. You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. As we all know it takes time to rank well for keywords, and once you start to see your competition move up, you have to act fast to stay in step. 2. Organic Query Search Terms: Make sure to install Google Webmaster Tools. Google is very stingy with sharing this information, and as of today, Google Webmaster tools is the only place you can get a comprehensive report on the search terms people are using to find your site. You might find some wonderful gems in here that you didn't know people would use. 3. Mobile Usage: There will come a day when web designers will develop the mobile website first, and the desktop version will be an afterthought. Depending on your industry, that day might be today. Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. Get the full story at HubSpot