One of the funniest things about Twitter is how it has spawned a language unto itself for those who use it. People in social media love to see the world in terms of those who "get it" and those who don't. This breeds a behaviour on many social networks (and particularly on Twitter) that sometimes seems no more mature than a high school clique - something that many might aspire to, but that thrives upon its artificially created exclusivity.

Yet as Twitter continues to evolve beyond the microblogging platform of choice for those with too much time on their hands to an easily understood service that encourages typically reluctant organizations and nongeeky individuals to finally start using social media, the barriers are breaking down.

Get the full story at the Influential Marketing Blog