1. Understand the importance of online reputation management Reputation management is the process of monitoring, managing and acting on feedback in online reviews and using it to drive higher awareness, guest satisfaction and revenue. As more travelers turn to reviews as part of trip planning and sharing, a positive reputation is critical to the success of hotels. 2. Set reputation objectives and strategies Set a vision of what you want guests to say about your hotel after they leave. Analyze your ratings and rankings on key review sites, and decide where you should be (objectives) and how you will get there (strategies). 3. Take a team approach Share your reputation vision, objectives and strategies with staff, and ensure that they understand their role in fulfilling them. Get the full story at ReviewPro