Like LateRooms campaign, which shows how easy it is with a modest budget to bribe/delight customers enough that they make a lot of noise on social media. The campaign was very simple. Choose some customers and surprise them with a tailored gift, either after their trip or when they reach their destination. KLM did something similar way back in 2010, finding customers on FourSquare, doing some detective work and then delivering them a personalised gift at the airport gate. The beauty of LateRooms' approach in 2015 is that the blogging community is so vast, the company could bank on more than just a Facebook post or Tweet (and duly got it). Get the full story at Econsultancy