Let’s start with the largest piece of the marketing pie – your website. All of the other pieces of the pie feed into this money-making machine, so we are going to tackle this one first. First – if you take only one thing away from this post, let it be this: website traffic does not drive revenue. Visits/unique visitors/page views should never be a goal for a hotel website. Why is this? It is qualified traffic that drives revenue. Sending more traffic from an unqualified source does nothing to your bottom line. In fact, it can even hinder your performance in natural search rankings, if the search engines see visitors quickly bouncing from your site back to search again. We are going to use the following metrics to determine qualified traffic. Get the full story at Fuel Travel