Article Hightlights:

- Flights come first: on average holidaymakers buy flights 44 days before travel, book their hotel 42 days before and their rental car 19 days before, says Frommers.

- We trust reviews: People are more likely to book a holiday if they can read reviews from other travellers, says Frommers and TripAdvisor (well, they would wouldn't they). Research shows "consumer opinions posted online" are trusted more than newspapers.

- It takes a month to book a holiday: the stats have been banded about before, but it's fascinating stuff: the average holiday booked online takes 29 days and 12 searches on 22 different travel sites.

Get the full story at Times Online

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