Here are the most common misconceptions about advertising on Facebook to the traveler audience: 1. “I’m Already Posting on Facebook” While posting on Facebook is important for engagement with your brand, it does not take full advantage of all the capabilities travel advertisers have at their disposal. Advertising on Facebook is so much more than adding promotional dollars to a selected post or share. It can be used to serve personalized messaging to travelers anywhere along their path to purchase - leading to more direct bookings. Facebook has features like Facebook Dynamic Ads for Travel (DAT) that allow advertisers to serve personalized messaging to in-market travelers with a dynamic creative solution. Airline advertisers can also prospect in-market travelers using Flight Ads for Prospecting from the moment the start searching—helping target travelers who might not even be looking at their brand. Get the full story at Sojern