Optimizing YouTube pages requires you to follow the same rules as any other search engine optimization (SEO) project, and all SEO can be broken down into three disciplines: content, linking, and architecture. Since YouTube is going to dictate how the page is built architecturally, that leaves you with opportunities to improve the on-page content that boosts the link popularity of the page. We'll leave the linking discussion for another day, and of course the video itself needs to be good enough for people to actually want to watch it. The following tips are designed to help you optimize your YouTube pages in a way that makes them as easy to find as possible. Therefore, we will primarily be talking about what to put on the page and where to put it.

Considering that YouTube streams more than 1.2 billion videos every day, it's easy to write it off as oversaturated and move on. But most of the content is garbage, and few people take the time to properly optimize their submissions.

There are primarily two places you can rank well for your target keywords. The first place is on YouTube itself. For example, if I type "Dwayne Johnson" into the search bar, the results are my choice of "All," "Channels," and "Playlists," with the default view being "All." It is possible to sort the results a number of different ways, but the default sorting method is "Relevance," so the way you see results on a YouTube page is similar to how you might see them on other search engines.

Get the full story at iMedia Connection