Marketing automation, just like the name implies, is meant to help you become more efficient by automating some of your recurring marketing activities. Which ones exactly? I’ll talk about that in the next section. Is it worth it though? Marketing automation messages have long been praised for delivering an even higher engagement rates than email. And email marketing has been rated as the most effective online marketing channel in our recent study. Of course, these channels can’t be separated. You have to sync them, and make them work together. Let’s now dive into the ways travel and hospitality industries can benefit from using email and marketing automation technology to increase website bookings all year round. Get the full story at GetResponse