Emilie Couton, vice president, guest experience of Accorhotels, in presentiing the 10 essential “rules” from the Monitor listed “making an impression” as the first of the 10. According to the Monitor, in response to the question on ‘How do you feel about ads on social media?”, 39% of the respondents said they did not mind them while 14% found them “interesting and useful”. However, 12% regarded the ads as “harassing and not useful” while 15% “never noticed them”. The other “Little Big 9” are: - Be platform relevant: Know which social media platforms are being used geographically. For example WhatsApp is popular in Malaysia, Singapore and India, Line in Korea, Kakao in China, Facebook in most parts of the world etc. “Be on the lookout for new players”, advised Couton. Get the full story at WIT