1. Be bold with colors Don’t be afraid to use bright colors to stand out in the news feed. Facebook warns against using too much blue and white in your creative, as it might blend in a little too well. FYI – yellows and oranges stand out best from blue. 2. Show off something unusual Do you have a really cool pool configuration or luxury spa? Make sure those amenities are featured in your creative. Here’s a beautiful ad I was served from Trivago. Did I know I wanted a hammock over my own private pool before I saw it? NO. Do I want one now? YES, YES I DO. Get the full story at Sojern