As a hotelier, you’re tasked with driving more revenue and attracting as many potential customers as possible, at the lowest possible cost. To increase your visibility and reach customers across all the places they shop for hotels, you don’t have to have deep pockets. Success is possible by understanding where your customers shop, how effectively they’re being engaged, measuring progress, and optimizing your strategy along the way. As hospitality distribution touches more phases of the guest journey, like researching, booking, reviewing and sharing details of a hotel stay – and as the channels and devices that consumers use at each phase continues to expand – it becomes more difficult to be where the customer is. Not only is identifying all the available channels a challenge, but managing your rates and inventory across all channels grows more cumbersome. Use these tips to streamline your efforts and maximize your hotel’s exposure across OTA channels, while driving more revenue. Get the full story at Sabre Hospitality Solutions