It’s often a peak booking month, responsible for bringing in nearly 40% of the entire revenue for the quarter according to our client data for 2017. Statistically, there is a swing in attitudes among consumers towards the end of December each year — research into the following year’s holiday options surges from its lowest point to its highest. Many people will try and take advantage of the January Sales when booking holidays and like to cheer up an otherwise dull month, with a holiday to look forward to later in the year. It’s important that not only is your hotel front of mind when they’re ready to book, but also, that they find what they want when they land on your site. Get the full story at Net Affinity