On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential.

You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website.With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.

The Mistakes to Avoid

- Long list of less than targeted keywords
- Not identifying unique aspects of your product or service
- Lack of keywords in your ad text
- Directing users solely to your home page
- Creation of single Ad Groups
- Utilizing single campaigns
- Using broad match only
- Failure to optimize Ad Serving for your ads
- Not tracking results
- Entering the content network without modifying bids

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