Over the years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. This is an attempt to increase bookings via the hotel’s own website while putting pressure on OTAs to improve their contract terms. But while this strategy may work well for larger chains, smaller independent and boutique establishments may find themselves at a disadvantage. Marketing and differentiating the product, for example, can be difficult and cost-prohibitive without the advantage of multiple channels. This article explores the problem and offers possible solutions. Get the full story at Hetras