The game lays a semi-transparent Poké-world over an actual, geographical location (like your lobby). The app user can then explore the area by physically walking around and finding Pokémon characters and interacting with them on their phone. The idea behind the game is to get people to walk around in the real world while playing a virtual game on the phone. In less than a week it's estimated that Pokémon Go has more daily users right now than Twitter. And in the Apple App store the app has over 54K reviews (not downloads mind you). By comparison the Hilton and Marriott apps each have fewer than 5K reviews. For hotels, this is a great opportunity. We view foot traffic as a good thing since every person who walks in your door is someone who is a potential future guest, meeting planner, or advocate through word of mouth and social media. Get the full story at HSMAI