There are continual updates to existing platforms, and dozens of new and emerging platforms. Your customers have changed and are now more digitally aware and involved in the research and booking process. They are engaged in every step of the process, and this puts them in the driving seat more than ever before. We need to understand new ways to connect with potential guests, with the kind of depth and color they’re now used to. This article will give you a crash course in social selling and will help you understand the key principles of social media that will enable you to turn social media into sales. Not every channel or tool is right for every hotel! It’s important to test and choose the ones that suit and work best for your property. Figure out where your target audience is spending their time online and ensure you have an engaged presence there. Get the full story at Net Affinity