1. Solidify Your Hotel Guest Personas: Who are your guests? Why are they staying with you? Are they travelling on business or leisure? You can answer these questions by developing a solid guest persona or two. And when you do answer them, you’ll have powerful data that will improve and focus all your marketing and sales activities. 2. Use a Strong Value Proposition to Resonate With Guests: Here’s a scenario: After searching for a hotel for a family holiday, your guest has narrowed the search down between 2 hotels. Your hotel is one of them. If your hotel value proposition is strong, your potential guest should see why you’re the right option, know why you’re unique and be more likely to pick you. However, if your value proposition is weak, you’ll lose business. Don’t underestimate the importance of a value proposition: strengthening your value proposition is essential to getting more bookings. 3. Speed up Your Hotel Website: Slow site speeds can fracture your conversions rates. Research shows that up to 75% of people will leave for a competitor’s site to avoid dealing with delays. When you’re looking to boost loading speed, wading through the technicalities can be tricky. Luckily, we’ve got some hotel-specific advice you here. Get the full story at NetAffinity