Are you prepared to leverage these opportunities and maximize revenues from social media in 2016? Here is a checklist to help you on your journey. 1. Allow flexibility in your 2016 budget to incorporate paid social media efforts. HeBS Digital recommends allocating 2-3% of your digital marketing budget to social media. While this budget may take into account ongoing community management and engagement, it should also provide flexibility to include paid social media efforts. On Facebook alone, organic posts only reach about 2-3% of fans. In order to expand reach, it is important that brands “pay to play” in the social media space with ads supporting ongoing campaigns and business needs. Not only would this strategy help to promote a hotel’s social media presence, it would also result in more revenue from the direct online channel. Get the full story at HeBS Digital