Smart Insights full report into 2017 Travel Marketing Trends identifies several key trends set to transform the travel industry. Expert Business members can access the full report here and get a sneak peak at 3 of the trends we've identified below: Virtual Reality Virtual Reality and ‘near VR’ offers travelers the opportunity to 'try before you buy'. From taking a virtual romantic honeymoon walk along a sun-kissed beach to walking through a hotel conference suite, technology brings the mountain to the would-be trekker in ways which only a few years ago would have seemed impossible. However, in considering virtual reality and travel, it is important to separate the hype from the practical. Travel companies taking advantage of such technology should primarily consider it as a platform for useful content, rather than an immersive multi-media channel which puts visual effects before substance. Get the full story at Smart Insights