Hotelmarketing'com

Lodging dynamics favor travel buyers with grip on demand

Lodging dynamics favor travel buyers with grip on demand. Lodging rates will fluctuate for the remainder of 2020 but remain lower than they were in 2019. To capture existing demand, hotels are expected to offer attractive rates for the upcoming request or proposal season. Industry projections show lodging demand and revenue per available room to fall short of pre-pandemic levels until 2023.