Trivago hits record low on revenue shortfall
Trivago hits record low on revenue shortfall. Shortfall in sales underscores how competitive the online travel business has become. The company has been negatively impacted by the slowdown in industry growth, growing competition and the reduced spend of large OTA advertisers. Slowed industry growth has led to a lower share of first-time users of online travel websites, reducing the value of metasearch leads to the large OTA advertisers.