Hotelmarketing'com

US hotel brand loyalty reaches an all-time high in 2019

US hotel brand loyalty reaches an all-time high in 2019. Loyalty-related bookings account for more than 50% of the total hotel bookings in the U.S.. Throughout 2019, total US loyalty contribution increased 7.6% to 56.2%, a jump of 8.3 percentage points or 17.3% since the top hotel brands launched aggressive book-direct campaigns in 2016.