This interruption, this breaking of the enchantment, is what you need to avoid. It’s why it’s so much better when a hotel presents the room service meal without requiring you to sign for it. (What exactly is the benefit here of requiring a guest signature before letting them dig in to their private meal? Is it to prevent her from claiming she never ate her room service dinner? Or that the bill is inaccurate? The hotel still retains an itemized copy at the front desk if a question ever arises.) It’s why Virgin Hotels’ “street prices” minibar is so smart. It’s just not worth interrupting the customer experience and potentially alienating your customers to crassly seem to be grubbing for money at every stage of the journey. And, it’s why handwritten, pencil-on-notepaper bills, like the waiters write out and present guests with at the end of dinner at Patrick O’Connell’s, legendary restaurant, The Inn At Little Washington, are so lovely: they seem nearly apologetic, oozing an implied attitude of “regrettably, we are required to charge you for this lovely evening we just spent together,” rather than making money seem like the point of the whole evening. Get the full story at Forbes