Unless you're already a well established brand with a must have item, the vast majority of people won't jump at your feet or seek you out to test your latest wares. Likewise if you are a service based industry, you'll find most people will only write about you when they have something bad to say. None of this is good, especially if you want those who are searching for your product online to see a mixture of good reviews. Having no reviews at all will spark suspicion and negative reviews turn customers away. However, the first step in getting a product or service reviewed is to realise that people don't actually want to review it. Instead you need to give them a reason to write about you. Once you look at reviews in this way it'll become easier to identify opportunities. Get the full story at Econsultancy