1. You would rather look at company financials than Google Analytics. Data is powerful, but if you do not know how to harness the power of your website analytics you are severely missing out. 2. You get overwhelmed thinking about advertising, content and social media. Your business loses out on a lot of opportunity by not engaging in any marketing activities. Of course, you should not make the even graver mistake of hiring an intern to manage all of these things. 3. Your idea of marketing is a $50 ad in a local newspaper or a $15,000 TV spot. Targeting, you say. What targeting? Get the full story at Entrepreneur.com