lace a personal ad. Use online media (display banners, Flash ads, widget/gadget ads, etc.) to drive traffic to your social media channels. Facebook pages can make great landing pages. They also let you present very high-value brand interactions that spark viral distribution through existing social technologies.

Start with people who know your company. Add Facebook or Twitter addresses to the bottom of your company's e-mail signature.

Pepper your site. Add calls to action to your site inviting people to become your company's friend, fan, or follower. Put the icons and links on the bottom of every page and in your "contact us" section.

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