How do hoteliers actually approach technology in their day-to-day operations? What works for them? What doesn’t work? How do they think about things like social media, analytics, and online travel agents? And how do they use technology and data to shape their demand management, revenue management, and asset management strategies? Hospitality is called “hospitality” for a reason: The industry is built on a warm and welcoming attitude. So how do we integrate technology into a hotel’s operations so that it works for us rather than against us? It’s no longer a question of “if we can or should do it,” but a question of “How will we do it?” The first in the interview series to answer these questions is Michael End, COO of Germany-based 25hours hotels group. Read the interview at Snapshot