1. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar). 2. Create a “sign up” call to action on your Facebook business page. 3. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Get the full story at VerticalResponse