Booking engine data should be a central part of your conversion strategy. This data highlights patterns in user behavior, mBusiness Intelligence Console 4aking the hotelier more aware of how best to meet their guest’s expectations, and even delight them with their experience online and in the hotel. To identify the subtle fluctuations and patterns that form, you’ll need to be able to compare figures from this year, and from previous years too – The Business Intelligence Console continually gathers data to display more profound insights with each transaction. Get the full story at Net Affinity