Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it’s just as easy to be complacent with email marketing, using “spray and pray”techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions: Essential 1: Be Mobile Friendly Statement of the obvious right? Think about it: What is the first thing you do when you wake up? If you’re like most people, you grab your phone to sift through your email inbox. In fact, more than 65 percent of emails are now opened on a smartphone or a tablet. Hotels that don’t optimize marketing emails for mobile devices face a steep penalty. Research shows that 71 percent of people will immediately delete an email if it’s not displayed correctly for their mobile device. Ignore the needs of mobile readers and you’ll likely lose them for good. Not only should the email design be mobile-optimized, your content should also be created with the mobile audience in mind from the very beginning. Think short copy, bold headlines and images, large call to action buttons and plenty of white space for easy scanning. Get the full story at Tambourine