Airbnb hosts put the guest at the heart of the experiences they offer, often allowing guests to customize and tailor their experiences. Today's traveler desires unique experiences, and a study by Yahoo showed that 78 percent of consumers are looking for personalization in their consumption. Hotels often offer similar experiences to each guest, with standard room designs and packages that have mass-appeal. However, hotels have an opportunity provide unique, customized experiences to guests by getting creative like Airbnb hosts. Examples include purchasing a lot of bikes for guests to borrow and explore the area, or by offering property or city-specific amenities such a local foods or coffee in guest rooms. Hotels can also aggregate lists of truly local attractions and places to see, beyond traditional touristy favorites, or take a group of guests on an active and guided running tour of the city. Because hotels have traditionally taken a one-size-fits-all approach to guests' stays, hotels have a great opportunity to make memorable and lasting impressions upon guests by fostering unique experiences. Get the full story at Cvent