3 tips to reduce booking abandonment on your hotel website
Jun 12, 2017
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! If we drill down further, 78% of hotel & lodging bookings and 86% of OTA bookings are abandoned (see below).
In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings. By “purchase intent,” we mean getting more people to your booking engine, because once you’ve got them there, the higher your chance of conversion.
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