Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! If we drill down further, 78% of hotel & lodging bookings and 86% of OTA bookings are abandoned (see below). In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings. By “purchase intent,” we mean getting more people to your booking engine, because once you’ve got them there, the higher your chance of conversion. Get the full story at Leonardo