Ensure Rate Parity Rate parity, or maintaining consistent room rates across all online distribution channels, proves to potential guests that the price on your website is the best price they can get. Ensuring rate parity stops these potential guests from clicking around on third party sites for better deals, helping you drive direct bookings and generate brand trust. Ensuring rate parity significantly impacts your RevPAR. Whether the Director of Sales and Marketing (DOSM) monitors rate parity on their own, or they use a third party to monitor rates, it’s important that RMs and DOSMs align on rate parity goals. This helps drive direct bookings and ultimately affects RevPAR. Communication is key to success. Ensure both teams have a common understanding around metrics and tools for monitoring rate parity and maximizing RevPAR. Get the full story at Sojern