If you scroll through your news feed on Facebook, Twitter or Instagram you will quickly come across a controversial Ad, article or statement that will generate a huge reaction, and gain momentum through sharing and engagement on the web. The same concept applies with hotels, however the ability to create a strong USP behind the marketing campaign is of utmost importance to get the results you want. Getting your campaign to go viral requires a concept that is unique enough to grab attention, however attractive enough that it will still appeal to a specific audience to stay in your hotel. Next time you’re running a campaign, here are some tips to get it going viral. Get the full story at Net Affinity