Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services. Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore, there is a need for a product that does a bit of both; exceed guest expectations, and build revenue at the same time. That’s where hotel text messaging provides a solution. Nearly 80% of consumers prefer to communicate with business via text, and 90% of text messages are read within 3 minutes of receipt. Get the full story at TrustYou