SiteMinder offers many ways for hoteliers to boost their social media profiles using our simple, cloud technology. Let’s look at four different ways to leverage social media: 1) Link to your hotel’s social media channels wherever you can You can constantly stay in touch with your guests on a personal level by showcasing the social media pages for your property. And you should look to do this wherever you can. One example is via SiteMinder’s TheBookingButton, which can easily promote all major social media platforms like Facebook, Twitter, Google+, YouTube, Foursquare and LinkedIn. By simply entering the links to your social media channels in the setup area of TheBookingButton, your guests will be prompted to visit your pages via the visual logos displayed on their booking confirmation email. You can read this article to find out more about: Promoting your social media pages. 2) Activate direct Facebook bookings via TheBookingButton We need no more evidence to conclude that Facebook is the biggest social media platform today. And that’s why TheBookingButton allows your guests to book directly from your Facebook page at no extra cost to you. Clever stuff! It means you can take instant, direct, and commission-free bookings without taking the time to redirect your guests to another website. You can find out more about this feature by reading this helpful post: Adding TheBookingButton to your Facebook page. Get the full story at SiteMinder