Mobile advertising's advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than a traditional week-long trip. And since 41 percent of Americans reported using none of their vacation days in a recent survey by Skift, a travel industry platform, there is value in focusing on the short-term stay. With mobile, brands can target based on location, time of day, behavioral profiles and even intent. They can reach prospects when a desire or need is top of mind. These four tactics will help marketers inspire the weekend traveler to take action. Get the full story at engage:BDR