Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels and share the images with their online audiences. To help hotels use Instagram more effectively in their marketing, here are four tactics you should use: 1. Highlight local sights and events People travel to different locations to experience the local culture and see the sights. Hotels can take advantage of this by capturing and sharing pictures of local events or attractions. Four Seasons Hotel Vancouver for example has published Instagram photos of a recent Vancouver event called the Dîner en Blanc where attendees dressed all in white and enjoyed a night of fun under beautiful Vancouver evening skies. Get the full story at Social Media Today